What is Brand Shepherding?

- Strategic analysis, production, and distribution of your existing brand identity assets, company wide, or for individual products. A long term commitment to consistent and efficient protection of the most valuable asset you own. Your Reputation.

Why do I need a Brand Shepherd?

- A Brand Shepherding partner, like Branderfield, is uniquely skilled to reduce the overall costs of producing brand identity assets you use to communicate with your customers, employees, and other stakeholders. Advertising firms, marketing companies, graphic designers, web development people can produce identity materials, but they don't always provide the careful oversight your brand needs. Without the overhead of an in-house communications department a Brand Shepherding firm can take the time to know and understand your brand guidelines and work hard to focus branding efforts and control costs through strategic partnerships.

Bottom line: A Brand Shepherd will reduce your overall spend on marketing materials while increasing the value of your brand.

Why is it called Brand Shepherding?

Brand

: Your reputation and the identity pieces that communicate it.

Shepherding

: Caring for and protecting your brand assets and the resources available to grow them.

Branderfield

: Brand Shepherding.

What kind of services does a Brand Shepherding company offer?

- Brand Shepherding firms can scale up and down to handle the tasks typically done by your in-house marketing department or a mix of outside vendors. Concepting new applications of your brand, graphic design, print buying, copywriting, survey building and analysis, website design, SEO, site analytics. Branderfield has over 45 years of combined experience in all aspects of Marketing and Communications. We’ve handled budgets with just a couple zeros, to budgets with a half-dozen zeros behind them. If you need to get your message out, and you want to make sure it’s traveling as effectively and efficiently as possible, give Branderfield a call.

What kind of clients work with Branderfield?

Branderfield has specific skills in the summer camp marketing industry, new business start-up, including large scale signage projects and brand launch. Resorts, summer camps, consultants, property developers, entertainers, and merchandise clients have all saved money on marketing resources with Branderfield. Our favorite clients know who they are and are truly excited about getting the message out about what makes them unique.